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15 Traits of a Luxury Brand (& Life)

by You Are Rich

Alux Your Life

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Are You A Luxury or a Commodity
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In this Alux.com video we will be answering the following questions:
What’s the difference between a luxury brand and a commodity?
What are the traits of a luxury brand?
What makes something a luxury?
What defines a luxury?
What are the features of a luxury product?
What are the traits of a luxury product?

00:00 – Intro
00:51 – Luxury is Exclusive
01:47 – Luxury goods rely on Heritage and Reputation
02:37 – Attention to image, detail, and craftsmanship
03:21 – More demand than supply
04:07 – Polished & Refined
05:57 – Strong Brand Identity
06:39 – High Profile Association
07:08 – It’s about the experience
07:49 – Elitist & Status elevating
08:52 – Timeless & Consistent in Excellency
10:24 – Innovating while Rooted in Tradition
11:09 – Eccentric
11:59 – Tailored & Personalized
12:56 – Sensual
13:42 – Focused


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